Founded in 2001, the Cayman Islands Tourism Association is an amalgamation of the Cayman Islands Hotel ad Condominium Assocation and the Cayman Tourism Alliance. A non-profit organization, they strive to enhance the sustainability and profitability of the islands' tourism industry. 

The CITA values balance, support, unification, responsibility and excellence. Non-profit, they are funded entirely by membership subscriptions and donations. They currently boast a membership of over 200 tourism related private businesses.